Twitter: Oops, we've been inflating our user base since 2019 — Sincere blunder
For over three years, Twitter has overstated the number of active users.
The corporation acknowledged this in its first-quarter earnings report for 2022.
"We released a function in March 2019 that allowed customers to link numerous different accounts together to switch between them more easily. At the time, a mistake was made, and activities conducted through the primary account resulted in all connected accounts being classified as mDAU. As a result, from Q1'19 to Q4'21, mDAU was overstated "According to the study.
According to the business, the gap in daily users runs from 1.4 million to 1.9 million, with the highest discrepancy seen in the fourth quarter of 2021.
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For the first time since 2015, Twitter's user base dropped in the fourth quarter. The firm previously indicated that its monthly active user growth was stable at 328 million, but it was really 326 million. Despite President Donald Trump's active usage of the medium, it appears that fewer individuals are flocking to join Twitter.
"We made success in three critical areas of our company this quarter: we expanded our audience and engagement, made headway on a return to revenue growth, and achieved record profitability," Dorsey said in a statement. "We're happy that the product changes we're doing keep users coming back to Twitter on a daily basis."
The number of daily active users on Twitter is increasing. The corporation declined to provide an overall figure, but claimed the average increased 14 percent from the previous year, up from 12 percent the previous quarter.
Given that Twitter now has 229 million active users, the inaccuracy has little influence on the company's earnings (with the hope that the number is accurate this time). It is worth noting, however, that Twitter has already made a similar error, having incorrectly tallied its monthly active users in 2017.
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Aside from this minor blunder, Twitter's earnings report isn't bad, with the company reporting $1.2 billion in Q1 revenue, a 16 percent year-over-year increase, and a massive net income increase from $68 million in Q1 2021 to $513 million this quarter (largely due to the company's $1.05 billion sale of mobile advertising network MoPub).
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Twitter also stated that, due to the company's agreement to be bought by Elon Musk, it will not issue any forward-looking guidance and would retract any previously published objectives and perspectives.
On Monday, Elon Musk announced the official purchase of Twitter (April 25). Following weeks of public back-and-forth between the social media business and the world's richest person, news that a deal was in the closing stages of negotiation leaked late Sunday.
"Twitter, Inc. (NYSE: TWTR) today announced that it has entered into a definitive agreement to be purchased by an entity wholly controlled by Elon Musk for $54.20 per share in cash in a deal valued at roughly $44 billion," the company said in a press release. "After the transaction is completed, Twitter will become a privately held firm."
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